What
are Meta Tags
Planning and designing a web site
is really only one part of the process of interactive
publishing. Without submitting your site to search engines,
and understanding how web robots and spiders look for
and file your web site, few people will be able to actually
find and visit your site.
Meta tags are tags that hold 'hidden'
information about an HTML page.
As you know, everything that is in
between the opening and closing body tags of an HTML page
appears within the browser window. The head section of
an HTML page is used to include other information that
the user is not meant to see. Search engines and browsers
read the information and use it to index pages, add descriptions,
titles, associate keywords, and launch new pages.
Meta tags belong in the <head>
section of an HTML page.
The most common use of the meta tag
is to add a description. Then, when a search is performed,
the engines will know how to describe your site (by the
description tag)-- otherwise it will simply use the first
sentence of text on your page. Here are some common meta
tags:
<META NAME="description" CONTENT="brief
overview of Web site content">
<META
NAME="keywords" CONTENT="word, another
word, a longer phrase, words, wordy">
<META
NAME="copyright" CONTENT="Whoever claims
copyright ">
<META
NAME="author" CONTENT="John Doe">